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Explore The Pour July 2014 : Page 9

Cover Story } Finding Founders beer A flavorful Founders is just a tap away with the new mobile app, available on Apple and Android devices. With more than 11,000 downloads, the popular app offers key categories such as: Find Beer, Beer Lineup, Company Store and Connect. With Find Beer, you can search for your favorite Founders by city or ZIP code or your current location. The search will reveal which Founders beers are available at the bar as well as at the nearest restaurant or store (with directions to get there). Beer Lineup includes a description and offers the alcohol by volume, international bitterness units (IBUs), availability and RateBeer rating. Company Store offers access to Founders beer gear, including sales, bike jerseys, glasses, tap handles, a growler koozie, growler cage for your bike and much more. Connect puts you in instant contact with thousands of Founders fans in social media at Facebook, Twitter, Instagram and Untappd. Giving back to Grand Rapids Like many craft brewers in Michigan, Founders supports the community that supports them. “Local community is extremely important to us, and it’s the reason we’re here today,” says Stevens, who along with Engbers is a Grand Rapids native. “The consumer and investment community stayed with us when we struggled.” Focused on outdoor activities and nature, Founders supports the Grand Rapids Whitewater river restoration project, along with the nationally acclaimed ArtPrize and several biking events. This spring, Founders donated proceeds--$11,190--from KBS ticket sales to the Whitewater project. Proceeds from other ticketed limited releases in the taproom have also benefited the Whitewater project. “We make a fun, flavorful beer that is most often consumed socially,” Stevens says. “And with social events comes 8 { July 2014 }

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